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59out of 100 points

Visibility audit

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Gartenbau Mustermann

Solid technology, but services and towns lack their own pages

https://gartenbau-mustermann.example/
21 October 2026

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01At a glance→
02Action areas→
03Competitor analysis→
04Action plan→

Measurements as of 21/10/2026. This report is based on automated measurements and their expert evaluation. Measured values may change as a result of changes to the website, search engine updates and user behaviour.

Chapter 01

At a glance

room for improvement

59 out of 100 points

A usable foundation with noticeable gaps: a few targeted steps will make you much easier to find.

Compared with competitors: Of 12 search terms checked, you appear among the first ten results on Google for 5, Grünwerk Beispiel for 10. Your strongest competitor is therefore found more often than you.

The first three steps

1
Search terms & topics
Describe the three most important service pages in more detail
Who:
Copywriter or editorial team
Effort:
medium
Impact:
large
2
Visibility in AI answers
Answer frequent customer questions, including prices, on one page
Who:
Copywriter or editorial team
Effort:
low
Impact:
large
3
Local visibility
Write address and phone number the same way in every directory
Who:
Marketing, in-house or with an agency
Effort:
low
Impact:
noticeable

Your goals

More enquiriesMore calls

Solid technology, but services and towns lack their own pages

Gartenbau Mustermann is easy to find for its own name and “landscaper musterstadt”. There are no matching pages for individual services or the surrounding towns, and the business hardly appears in AI answers. Expanded service pages, an FAQ and consistent listings can change this within a few months.

The technology is solid – rebuilding the website is not necessary.

The biggest lever is dedicated pages for services and towns.

Clear answers about prices get the business into AI answers.

Rating per area (out of 100)

Technical SEO78

Content & on-page quality54

Search terms & search intent61

Competitor analysis58

GEO – visibility in AI answers32

Local SEO70

Chapter 02

Action areas

The 12 findings of this audit are grouped into 3 action areas. Each area states the problem, the evidence, the impact on your business and the solution. The corresponding actions are in the action plan.

Search terms & topics

Services and towns lack their own pages

Problem

Many searches name a service or a town for which there is no matching page.

Evidence

Paving ranks 14th, turf 18th, and there is no page for the 12 surrounding towns.

Impact

High-value enquiries go to competitors.

Solution

First expand the three service pages, then create the town pages.

Contributes to: More enquiriesActions: M01, M07, M13From the chapters: Search terms & search intent, Content & on-page quality

Visibility in AI answers

AI assistants barely know the business

Problem

Short, unambiguous answers to typical questions are missing.

Evidence

Rarely named in the test questions, Grünwerk Beispiel far more often.

Impact

Anyone searching via an AI assistant is recommended other businesses.

Solution

Create an FAQ with prices and make the business details machine-readable.

Contributes to: More enquiriesActions: M02, M10From the chapters: GEO – visibility in AI answers

Local visibility

Build local trust

Problem

Inconsistent address details and few reviews weaken map search.

Evidence

Two directories with the old house number; 23 reviews against 71 for Grünwerk Beispiel.

Impact

In map search the competitors look more reliable.

Solution

Align listings, ask for a review after every job and keep the profile up to date.

Contributes to: More callsActions: M03, M06, M09From the chapters: Local SEO, Competitor analysis

Chapter 03

Competitor analysis

Grünwerk Beispiel ranks ahead of Gartenbau Mustermann in almost every search checked. The lead comes from more service and guide pages, not from better technology.

Top-3 placements (you : strongest competitor)

1 : 7

strongest competitor: Grünwerk Beispiel

Top-10 placements (you : strongest competitor)

5 : 10

strongest competitor: Grünwerk Beispiel

Grünwerk Beispiel14.4%

Gartenpflege Exempel4.0%

Gartenbau Mustermann (you)3.2%

Landschaftsbau Mustersüd0.9%

Fig. 1 · By estimated click share, your website is ranked 3 of 4 (3.2%); Grünwerk Beispiel leads with 14.4%.

Estimated share of clicks across all keywords checked Calculated from positions × typical click-through rate per position (industry average), weighted by search volume. An estimate for orientation, not measured clicks.

Keyword	You (gartenbau-mustermann.example)	Grünwerk Beispiel (gruenwerk-beispiel.example)	Gartenpflege Exempel (gartenpflege-exempel.example)	Landschaftsbau Mustersüd (landschaftsbau-mustersued.example)
landscaper musterstadt · 880/month	2	1	5	8
landscaping and gardening musterstadt · 390/month	4	1	3	9
paving contractor musterstadt · 320/month	14	3	7	not in the top 20
garden maintenance musterstadt · 260/month	6	2	not in the top 20	11
patio installation cost · 1,300/month	not in the top 20	5	not in the top 20	not in the top 20
turf laying service · 720/month	18	4	9	not in the top 20
fencing contractor musterstadt · 210/month	9	2	not in the top 20	6
garden design ideas · 1,600/month	not in the top 20	not in the top 20	not in the top 20	not in the top 20
hedge trimming service · 480/month	12	3	5	not in the top 20
garden pond installation · 590/month	not in the top 20	not in the top 20	not in the top 20	12
tree felling musterstadt · 170/month	11	5	3	not in the top 20
gardener near me · 2,400/month	7	1	4	13

Fig. 2 · Your website is not in the top 10 for 7 of 12 search terms; Grünwerk Beispiel is in the top 10 for 5 of them.

Who ranks where for your most important keywords (position in web search) As of 21/10/2026, non-personalised. Empty cell: not in the top 20.

Key findings

1Grünwerk Beispiel covers twice as many services

Medium

Evidence

Grünwerk Beispiel has its own page for every service, plus guides on costs and maintenance.

What needs to be done

Create the missing service pages by search volume – the three most important first.

Significance: The competitor is found for more search terms and looks more experienced.

2Fewer reviews than the competitors

Low

Evidence

The business profile shows 23 reviews, Grünwerk Beispiel has 71.

What needs to be done

After every completed job, politely ask for a review – with a direct link.

Significance: When choosing on the map, many people decide by the number and recency of reviews.

Chapter 04

Action plan

14 actions, ordered by impact and effort within each timeframe. Each action belongs to an action area; quick wins are marked.

Impact →

Quick wins

M02 Create an FAQ page with prices and process

M01 Expand the paving, turf and fencing service pagesM07 Create pages for 12 towns in the service area

Strategic projects

M12 Build mentions in regional media and associations

M03 Align address details in directoriesM04 Compress images and lazy-load themM05 Write meta descriptions for 9 service pagesM06 Ask for reviews after every jobM09 Update the business profile regularly with photos

M08 Describe reference projects with town, service and resultM10 Add structured data for the business and its servicesM13 Write guides on costs and maintenance

M11 Add internal links between services

Avoid / postpone

M14 Move the website to a new system

Effort →

Fig. 3 · Prioritisation by impact and effort

The first 90 days

The order of the short-term actions: prerequisites first, at most two actions per responsible role start in each phase, and the length of the bar follows the effort. A guide for your planning, not a schedule.

No.	Action	Who
M01	Expand the paving, turf and fencing service pages	Content
M02	Create an FAQ page with prices and process	Content
M03	Align address details in directories	Marketing
M04	Compress images and lazy-load them	Development
M05	Write meta descriptions for 9 service pages	Development
M06	Ask for reviews after every job	Management

Short term · 0–3 months

No.	Action	Action area	Impact / effort	Who
M01	Expand the paving, turf and fencing service pages Add process, price range, photos and frequent questions; link them from the home page.	Search terms & topics	high / medium	Content
M02	Create an FAQ page with prices and processQuick win 10–15 questions with short answers and price ranges, marked up as an FAQ.	Visibility in AI answers	high / low	Content
M03	Align address details in directoriesQuick win Correct two listings with the old house number and phone number.	Local visibility	medium / low	Marketing
M04	Compress images and lazy-load themQuick win WebP, no wider than 1,600 px, lazy loading below the first screen.	Load time	medium / low	Development
M05	Write meta descriptions for 9 service pagesQuick win Service, town and benefit in no more than 155 characters.	Titles & appearance in search results	medium / low	Development
M06	Ask for reviews after every jobQuick win Short message with a direct link to the profile, as a fixed step at handover.	Local visibility	medium / low	Management

Medium term · 3–6 months

No.	Action	Action area	Impact / effort	Who
M07	Create pages for 12 towns in the service area Reference project, directions and services in demand per town – no copied text. after M01	Search terms & topics	high / medium	Content
M08	Describe reference projects with town, service and result Town, scope, duration and a customer quote per project.	Trust & conversion	medium / medium	Content
M09	Update the business profile regularly with photos Two to three photos a month, captioned with town and service.	Local visibility	medium / low	Marketing
M10	Add structured data for the business and its services LocalBusiness with service area, plus Service for every service. after M02	Visibility in AI answers	medium / medium	Development
M11	Add internal links between services Link two matching services at the end of every service page.	Site structure & internal links	low / low	Development

Long term · 6–12+ months

No.	Action	Action area	Impact / effort	Who
M12	Build mentions in regional media and associations Memberships, expert articles and club sponsorship with a link to the website.	Brand, profiles & mentions	high / high	Marketing
M13	Write guides on costs and maintenance Patios and garden design, with photos from your own projects.	Search terms & topics	medium / medium	Content
M14	Move the website to a new system A rebuild solves none of the main problems – the technology is solid. Not worth it right now: Hardly any effect on visibility.	Site structure & internal links	low / high	Development

Tackling the three service pages and the FAQ in the next six weeks lays the foundation for everything else.

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Contents

At a glance

The first three steps

Action areas

Competitor analysis

Action plan

The first 90 days

Short term · 0–3 months

Medium term · 3–6 months

Long term · 6–12+ months