seora.one

70out of 100 points

Visibility audit

seora.one

Steuerkanzlei Musterfrau

Strong technically and locally – answers to client questions are missing

https://kanzlei-musterfrau.example/
21 October 2026

seora.one

01At a glance→
02Action areas→
03Competitor analysis→
04Action plan→

Measurements as of 21/10/2026. This report is based on automated measurements and their expert evaluation. Measured values may change as a result of changes to the website, search engine updates and user behaviour.

Chapter 01

At a glance

room for improvement

70 out of 100 points

A usable foundation with noticeable gaps: a few targeted steps will make you much easier to find.

Compared with competitors: Of 12 search terms checked, you appear among the first ten results on Google for 7, Exempel & Partner for 12. Your strongest competitor is therefore found more often than you.

The first three steps

1
Visibility in AI answers
Answer clients’ eight most frequent questions on the website
Who:
Copywriter or editorial team
Effort:
medium
Impact:
large
2
Content & search intent
Give every important service its own page
Who:
Web agency or developer
Effort:
low
Impact:
noticeable
3
Trust & conversion
State the opening hours the same way everywhere
Who:
Marketing, in-house or with an agency
Effort:
low
Impact:
noticeable

Your goals

More enquiriesMore bookings / appointments

Strong technically and locally – answers to client questions are missing

The firm ranks near the top for local searches and has a well-maintained profile with good reviews. But anyone researching costs or specialist topics in advance finds other firms – on Google and in AI answers alike. The biggest lever is clear answers to the most frequent questions.

For local searches the firm is among the best.

Cost questions and specialist topics bring 4,200 searches a month – with no result for the firm.

An FAQ on eight core questions is the fastest way into AI answers.

Rating per area (out of 100)

Technical SEO84

Content & on-page quality69

Search terms & search intent73

Competitor analysis70

GEO – visibility in AI answers41

Local SEO77

Chapter 02

Action areas

The 12 findings of this audit are grouped into 3 action areas. Each area states the problem, the evidence, the impact on your business and the solution. The corresponding actions are in the action plan.

Visibility in AI answers

AI assistants recommend other firms

Problem

Clear answers and unambiguous details about the firm are missing.

Evidence

For recommendation questions the assistants mostly name Exempel & Partner.

Impact

Anyone searching via an AI assistant doesn’t get to the firm.

Solution

An FAQ on eight core questions and structured data about the firm.

Contributes to: More enquiriesActions: M01, M10From the chapters: GEO – visibility in AI answers, Content & on-page quality

Content & search intent

Cost questions and specialist topics go unanswered

Problem

The website hardly answers what clients want to know in advance.

Evidence

For “how much does a tax return cost” and “property tax appeal” not among the top 20.

Impact

4,200 searches a month go to portals and competitors.

Solution

Dedicated service pages, a guide on costs and deadlines and pages on digital collaboration.

Contributes to: More enquiriesActions: M02, M07, M08, M12From the chapters: Search terms & search intent, Competitor analysis, Technical SEO

Trust & conversion

Make trust visible

Problem

Advisor profiles without areas of focus and outdated opening hours on one portal.

Evidence

5 profiles without specialisms, one portal with old office hours.

Impact

Prospects hesitate to get in touch.

Solution

Complete the profiles, align listings and make the initial consultation bookable online.

Contributes to: More bookings / appointmentsActions: M03, M05, M11From the chapters: Content & on-page quality, Local SEO

Chapter 03

Competitor analysis

Exempel & Partner leads on services and guides. For local searches the firm is right up there.

Top-3 placements (you : strongest competitor)

3 : 7

strongest competitor: Steuerbüro Beispielmann

Top-10 placements (you : strongest competitor)

7 : 12

strongest competitor: Exempel & Partner

Exempel & Partner11.1%

Steuerbüro Beispielmann10.9%

Steuerkanzlei Musterfrau (you)5.0%

Beratungshaus Muster1.5%

Kanzlei Beispielweg0.7%

Fig. 1 · By estimated click share, your website is ranked 3 of 5 (5.0%); Exempel & Partner leads with 11.1%.

Estimated share of clicks across all keywords checked Calculated from positions × typical click-through rate per position (industry average), weighted by search volume. An estimate for orientation, not measured clicks.

Keyword	You (kanzlei-musterfrau.example)	Exempel & Partner (exempel-partner.example)	Steuerbüro Beispielmann (steuerbuero-beispielmann.example)	Beratungshaus Muster (beratungshaus-muster.example)	Kanzlei Beispielweg (kanzlei-beispielweg.example)
tax advisor musterstadt · 1,900/month	3	1	2	6	9
tax advice musterstadt · 590/month	2	1	4	7	not in the top 20
accounting firm musterstadt · 480/month	1	2	3	not in the top 20	8
payroll services musterstadt · 260/month	5	3	1	not in the top 20	not in the top 20
how much does a tax return cost · 2,900/month	not in the top 20	8	4	not in the top 20	not in the top 20
tax advisor for self-employed · 720/month	9	5	2	11	not in the top 20
tax advisor for startups · 390/month	7	2	6	not in the top 20	12
outsource bookkeeping · 320/month	12	4	3	9	not in the top 20
inheritance tax advice · 210/month	not in the top 20	6	1	not in the top 20	not in the top 20
online tax advisor · 880/month	15	10	3	not in the top 20	not in the top 20
property tax appeal · 1,300/month	not in the top 20	7	5	13	not in the top 20
limited company accounts cost · 170/month	6	3	not in the top 20	not in the top 20	10

Fig. 2 · Your website is not in the top 10 for 5 of 12 search terms; Exempel & Partner is in the top 10 for 5 of them.

Who ranks where for your most important keywords (position in web search) As of 21/10/2026, non-personalised. Empty cell: not in the top 20.

Key findings

1Exempel & Partner with an extensive guide

Medium

Evidence

The competitor answers more than 40 questions in its own guide section.

What needs to be done

Start a guide of your own with the eight most important questions.

Significance: It is found for cost questions and specialist topics and quoted by AI assistants.

2No page for business start-ups

Low

Evidence

Three competitors have dedicated pages for founders.

What needs to be done

Create a page for start-ups with services and process.

Significance: A target group with long-term advisory needs is not addressed.

Chapter 04

Action plan

14 actions, ordered by impact and effort within each timeframe. Each action belongs to an action area; quick wins are marked.

Impact →

Quick wins

M01 Create FAQ pages on 8 core questionsM07 Build a guide on costs and deadlines

Strategic projects

M12 Expand the guide to 40 questions

M02 Dedicated pages for the five most important servicesM03 Align opening hours on all portalsM04 Replace duplicate page titlesM05 Add areas of focus to advisor profilesM09 Create a page for business start-ups

M08 Pages on bookkeeping and digital collaborationM10 Add structured data about the firmM13 Expert articles in regional media

M06 Reply to reviewsM11 Make the initial consultation bookable online

Avoid / postpone

M14 Paid ads for all services

Effort →

Fig. 3 · Prioritisation by impact and effort

The first 90 days

The order of the short-term actions: prerequisites first, at most two actions per responsible role start in each phase, and the length of the bar follows the effort. A guide for your planning, not a schedule.

No.	Action	Who
M01	Create FAQ pages on 8 core questions	Content
M02	Dedicated pages for the five most important services	Development
M03	Align opening hours on all portals	Marketing
M04	Replace duplicate page titles	Development
M05	Add areas of focus to advisor profiles	Management
M06	Reply to reviews	Marketing

Short term · 0–3 months

No.	Action	Action area	Impact / effort	Who
M01	Create FAQ pages on 8 core questions Short answers with a sample calculation, marked up as an FAQ.	Visibility in AI answers	high / medium	Content
M02	Dedicated pages for the five most important servicesQuick win Payroll, bookkeeping, annual accounts, start-ups and inheritance – one page each.	Content & search intent	medium / low	Development
M03	Align opening hours on all portalsQuick win Correct the outdated listing and check quarterly.	Trust & conversion	medium / low	Marketing
M04	Replace duplicate page titlesQuick win Rewrite seven titles with service and town.	Titles & appearance in search results	medium / low	Development
M05	Add areas of focus to advisor profilesQuick win Specialisms, industries and experience, plus a photo and direct contact.	Trust & conversion	medium / low	Management
M06	Reply to reviews Clear responsibility, reply within a week.	Local visibility	low / low	Marketing

Medium term · 3–6 months

No.	Action	Action area	Impact / effort	Who
M07	Build a guide on costs and deadlines Fee ranges, property tax and deadlines – one article each with examples. after M01	Content & search intent	high / medium	Content
M08	Pages on bookkeeping and digital collaboration Process, tools, data protection and costs.	Content & search intent	medium / medium	Content
M09	Create a page for business start-ups Services, process and the initial consultation.	Trust & conversion	medium / low	Management
M10	Add structured data about the firm AccountingService with services, location and opening hours.	Visibility in AI answers	medium / medium	Marketing
M11	Make the initial consultation bookable online Booking button on the contact page and the service pages.	Trust & conversion	low / low	Development

Long term · 6–12+ months

No.	Action	Action area	Impact / effort	Who
M12	Expand the guide to 40 questions Two new questions a month, chosen by search volume. after M07	Content & search intent	high / high	Content
M13	Expert articles in regional media Chamber, business associations and local press.	Brand, profiles & mentions	medium / medium	Marketing
M14	Paid ads for all services High cost per click while local searches already perform well. Not worth it right now: High cost for little additional benefit.	Competition & market	low / high	Marketing

With the FAQ and dedicated service pages in the first six weeks, the groundwork for the guide is laid.

seora.one

Contents

At a glance

The first three steps

Action areas

Competitor analysis

Action plan

The first 90 days

Short term · 0–3 months

Medium term · 3–6 months

Long term · 6–12+ months