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Sample report with sample data. The company, figures and competitors are made up and for illustration only. Your own report is more detailed (32 pages, 63 measures).
SEORA.ONE · EXAMPLE

Nordlicht Outdoor

nordlicht-outdoor.de · Outdoor equipment · Online shop

Lots of products, little original copy. Describing the most important pages yourself and slimming down the technology will help you catch up quickly.

54Visibility
out of 100 points

The six areas

  • Technology

    58/100

    Slow on mobile (LCP 3.8 s), many filter pages in the index.

  • Content

    42/100

    214 products only use manufacturer copy – duplicate content.

  • Rankings

    55/100

    Good for brand names, weak for categories like “hiking backpack”.

  • AI visibility

    38/100

    Rarely mentioned for buying-advice questions, large retailers dominate.

  • Competitors

    51/100

    4th out of 6 – competitors with buying guides and comparisons.

  • Local search

    80/100

    Of little relevance for an online shop – basic details are maintained.

Competitor comparison

Nordlicht Outdoor (sample client)
54
Bergzeit-Shop
69
Trail & Tent
57

AI mentions

In 10 typical customer questions per assistant

ChatGPT0 out of 10
Gemini1 out of 10
Perplexity1 out of 10

The five most important measures

Excerpt – the full action plan comprises 63 tasks, sorted by impact and effort.

  1. 1

    Own descriptions for the top 50 products

    High impactHigh effort

    Manufacturer copy appears on dozens of shops – Google usually shows only one of them.

  2. 2

    Exclude filter pages from indexing

    High impactLow effort

    1,300 almost empty filter pages use up crawl budget.

  3. 3

    Resize images for mobile devices

    Medium impactMedium effort

    The biggest drag on mobile load time.

  4. 4

    Buying guides for 5 categories

    High impactMedium effort

    This is exactly the kind of content AI assistants quote for buying-advice questions.

  5. 5

    Mark up product data with structured data

    Medium impactLow effort

    Price, availability and reviews then appear directly in search results.

Presentation (excerpt)

Sample data
  • SLIDE 1 / 18seora.onenordlicht-outdoor.de
  • SLIDE 4 / 18The 3 biggest levers
    1. Own descriptions for the top 50 products
    2. Exclude filter pages from indexing
    3. Resize images for mobile devices
  • SLIDE 9 / 18AI visibilityChatGPTGeminiPerplexity

Every slide comes with speaker notes – ideal for presenting to your team or your agency.

Example: Gartenbau Müller Example: Kanzlei Berger

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