New: visibility in ChatGPT, Gemini & Perplexity

How visible is
your website really?

Google, ChatGPT, Gemini & co. – we audit technology, content, rankings and competitors and tell you exactly what to do.

PDF report & presentation
AI visibility included
€39 one-off · no subscription

Visibility in 2026

Visibility on Google and ChatGPT has changed

It used to be enough to rank on the first page of Google. Today your customers also ask ChatGPT, Gemini or Perplexity – and instead of ten links they get a ready-made answer with two or three recommendations.

For small businesses, this means you need to be found in two places: in classic search and in the answers of AI assistants. Our SEO audit checks both – clearly explained, with clear priorities and no jargon.

2Search worldsGoogle and AI assistants
6Audit areasfrom technology to local search
1Reportwith a concrete action plan

The basics

What is SEO? Search engine optimisation explained simply

SEO (search engine optimisation) covers everything that helps your website appear high up on Google & co. for the right search terms. It’s not about tricks – it’s about making sure search engines can read your pages flawlessly, understand their content and rate them as trustworthy.

The five pillars of search engine optimisation

On-page: page titles, headings and copy that answer exactly the questions your customers ask.
Technology: fast load times, mobile-friendly display, clean indexing and a secure connection (HTTPS).
Content: a dedicated page for every service and every location – up to date, complete and well structured.
Backlinks: links from reputable websites, for example trade associations, partners or the local press.
Local search: a well-maintained Google Business Profile, consistent address details and genuine reviews.

Good search engine optimisation isn’t a one-off project. But if you get the basics right, you’ll benefit for a long time – because every new page and every new review builds on a solid foundation.

New: GEO

What is GEO? Generative engine optimisation explained

GEO means optimising for AI search systems such as ChatGPT, Google Gemini, Perplexity and Google’s AI Overviews. These systems don’t show a list of results – they write an answer and mention the businesses, products or sources they trust.

How AI assistants choose their sources

Language models rely on content they saw during training or retrieve live through a web search. They prefer sources that answer a question directly and unambiguously, and whose details can be confirmed elsewhere.

Clear answerspages that describe services, prices and service area in simple sentences.
Consistent detailsthe same name, address and services on your website, profiles and directories.
Third-party mentionsreview sites, business directories, trade articles and press coverage.
Machine-readable structureFAQ sections, structured data and a logical page structure.

Unlike Google, there’s no fixed position to reach. Answers change depending on the question, the wording and the model. That makes it all the more important to check regularly whether and how your business is mentioned.

AI assistant

“Which landscape gardener in Hanover would you recommend?”

“Well-rated options include Grünwerk Hannover and Gartenbau Schulz. Both offer …”

Sources:gruenwerk-hannover.dereview sitebusiness directory

Your business isn’t mentioned?That’s exactly what we check.

AI systems we check

ChatGPTGeminiPerplexityAI Overviews

Example – simplified illustration

Comparison

SEO vs. GEO: the differences at a glance

SEO and GEO complement each other. Much of what helps Google also helps AI – but the goals and metrics differ. The table shows what matters for each.

Comparison of SEO and GEO
Criterion	SEOSearch engine optimisation	GEOGenerative engine optimisation
Goal	Rank high in the list of results	Be mentioned or cited in the AI answer
Where you’re found	Google, Bing, Google Maps	ChatGPT, Gemini, Perplexity, AI Overviews
Key signals	Relevance, technology, backlinks	Clear facts, mentions, consistency
Measurability	Rankings, clicks, impressions	Mentions and citations in test questions
Time frame	Weeks to months	Months – depending on sources and model updates
Typical measure	Create a service page for each location	FAQ with clear answers, align profiles

Our audit assesses both sides and shows which measures pay off twice.

Why it matters

Why AI visibility matters for small businesses

Search is spreading across more channels. If you only optimise for Google, you’re missing out on enquiries – and the same goes if you only focus on AI. The two charts show how this is shifting and how differently industries are represented in AI answers today.

Where customers search today

Share of searches by channel (illustrative example)

Example

Google Search: 58%
Google Maps: 17%
AI assistants: 14%
Social media: 7%
Other: 4%

Placeholder – [insert source]. Values are for illustration only.

Avg. AI mentions by industry

Mentions in 10 test questions per business, from our sample audits

Sample audits

Law firms: 2.4
Medical practices: 2.1
Online shops: 1.8
Trades: 1.2
Hospitality: 0.9

From our sample audits, not a representative survey.

Above all, the figures from our sample audits show this: the differences rarely come from advertising budgets, but from clear content and well-maintained profiles. That’s exactly where the action plan comes in.

What’s included

What the SEO audit checks: 6 areas

Each area gets its own score, so you can see at a glance where your website is strong and where work pays off most.

All results feed into an overall score from 0 to 100. But more important than the number itself is the order: we show you which tasks achieve a lot with little effort and which can wait.

Example 78/100
Technology
Load time, mobile view, indexing, security and structured data. We show which errors stop Google from reading your pages.
Example 54/100
Content
Does your website cover all your services and locations? We find missing pages, thin copy and duplicate content.
Example 61/100
Rankings
Which search terms you’re found for today – and which worthwhile terms with real demand you’re still missing.
Example 32/100
AI visibility
We ask ChatGPT, Gemini and Perplexity typical customer questions and count how often you’re mentioned.
Example 58/100
Competitors
Up to five competitors compared side by side, so you can see what others do better.
Example 70/100
Local search
Google Business Profile, reviews and the consistency of your address details across the web.

How it works

How your website audit works

1
Enter your domain
Enter your website and, if you like, add your location, industry and competitors.
2
Review & pay
You see in advance what will be checked and pay securely via Stripe – one-off, no subscription.
3
Receive your report
Once the audit is complete, you’ll receive your report by email and in “My audits”.

What you get

You don’t need to give us access to your website, any passwords or install anything. We only check publicly visible information – just as Google and AI assistants see your business.

PDF reportall results with scores, explanations and screenshots.
Presentation with speaker notesfor presenting to your team or your agency.
Action plansorted by impact and effort, with the five most important steps first.
Competitor comparisonyour scores next to those of your competitors.

Sample reports

Sample reports: this is what your audit looks like

Three sample reports from different industries – with sample data to browse through. Each report is complete – with scores, competitor comparison, AI mentions and action plan. So you know exactly what you’ll get before you buy.

seora.one
Gartenbau Müller
Tradeslocal
62
out of 100
Landscaping and gardening · Hanover
Biggest lever
Dedicated pages for 12 surrounding towns
24 pages · 41 measures · 3 competitors
View report
seora.one
Kanzlei Berger
Servicesregional
71
out of 100
Tax advice · Leipzig
Biggest lever
Create FAQ pages on 8 core topics
21 pages · 28 measures · 4 competitors
View report
seora.one
Nordlicht Outdoor
Online shopnationwide
54
out of 100
Outdoor equipment · Online shop
Biggest lever
Descriptions for the top 50 products
32 pages · 63 measures · 5 competitors
View report

View all sample reports

A look inside the report

Results you understand straight away

The report turns measurements into statements you can work with. Every chart is explained in a sentence or two – and ends with a concrete recommendation.

Each result comes with an assessment of why it matters and a task you can do yourself or pass on to your agency. That turns the report into a work plan rather than a collection of numbers.

Gartenbau Müller · seora.oneSample data

Visibility score

An overall score from all six areas, so you can measure your progress later.

Competitor comparison

Your website (your website): 62
Grünwerk: 74
Gartenbau Schulz: 58

Where you’re ahead and where competitors score points.

AI mentions

How often you’re mentioned for typical customer questions.

ChatGPT1 out of 10

Gemini2 out of 10

Perplexity0 out of 10

Sample data from the sample report “Gartenbau Müller”

Who it’s for

Who the SEO and GEO audit is for

The audit is made for businesses that don’t have their own marketing department but want to know where they stand. It works for local businesses just as well as for companies selling nationwide.

Trades
Painters, roofers, landscapers: are you found when someone in your town is looking for a business like yours?
Law firms & practices
Trust is what counts. We check whether search engines and AI clearly recognise your expertise.
Online shops
Product and category pages, load time and competitors – where the revenue is made.
Agencies & freelancers
A well-founded report to open the conversation with clients – with a presentation to pass on.
Local service providers
Hairdressers, driving schools, garages: visibility on Google Maps and in local AI recommendations.

Pricing

One price. One complete report.

€39one-offincl. VAT · no subscription

You pay once and get the complete audit – no contract term and no hidden extra costs.

A follow-up audit a few months later shows you which measures have worked. It also costs a one-off €39.

Start audit Secure payment via Stripe
Invoice by email

Included in the price

Checks in all 6 areas
AI visibility in ChatGPT, Gemini and Perplexity
Comparison with up to 5 competitors
PDF report and presentation with speaker notes
Action plan by impact and effort

FAQ

Frequently asked questions about the SEO and AI visibility audit

View all questions

The audit costs a one-off €39 including VAT. There’s no subscription and no automatic renewal.

No. The report is written for business owners. Technical terms are explained, and every recommendation includes a concrete next step.

We ask several AI assistants typical questions your customers would ask and evaluate whether and how often your business is mentioned or linked.

Yes. The PDF and the presentation with speaker notes are designed for exactly that – your agency will see right away what needs to be done.

The audit runs for a few hours; your report is usually ready within 24 hours. We’ll let you know by email as soon as it’s done.

SEO aims for good positions in search engines like Google. GEO makes sure AI assistants like ChatGPT mention your business in their answers.

You can name up to five competitors yourself. If you don’t, we choose suitable businesses from your region and industry.

We only analyse publicly available information. We use your details solely to create your report and never pass them on to third parties. You’ll find details in our privacy policy.