GEO · Visibility in AI answers
Does ChatGPT recommend your business?
More and more people ask AI assistants instead of a search engine. The audit puts your customers’ questions to ChatGPT, Gemini, Perplexity and Claude – and measures whether you are mentioned, and who is mentioned instead.
- Real questions your customers ask
- Measured, not estimated
- Compared with your competitors
AI visibility
What the audit measures
Mention rate per AI system
How many answers include your business – per assistant, with a statistical confidence interval, because AI answers vary.
Citations of your website
Whether the answers link to your website as a source – or only talk about you, using other people’s sources.
Who gets mentioned instead of you
Your known competitors and the “AI competitors” you may not have had on your radar at all.
Position in recommendation lists
Whether you appear at the top of listed recommendations, further down or only in the running text.
Question types and buying stage
Where you are missing: in general questions, in comparisons or just before the decision.
Technical AI readiness
Whether AI crawlers are allowed to read your pages and whether your content is structured so that these systems can cite it.
AI visibility
How the measurement works
Questions like your customers ask
Your services, your location and your search terms are turned into typical questions – from “Who’s good at …?” to a direct comparison.
Several rounds
Each question goes to each AI system several times. That way the report shows how reliable a mention is – not just a snapshot.
Evaluation with actions
The report shows why others get mentioned and which content, profiles and mentions you are missing – sorted by impact.
Nobody can guarantee mentions in AI answers – and neither can we. The audit shows where you stand and what improves your chances.
How AI assistants choose their sources
Language models rely on content they saw during training or retrieve live through a web search. They prefer sources that answer a question directly and unambiguously, and whose details can be confirmed elsewhere.
Unlike Google, there’s no fixed position to reach. Answers change depending on the question, the wording and the model. That makes it all the more important to check regularly whether and how your business is mentioned.
- Clear answerspages that describe services, prices and service area in simple sentences.
- Consistent detailsthe same name, address and services on your website, profiles and directories.
- Third-party mentionsreview sites, business directories, trade articles and press coverage.
- Machine-readable structureFAQ sections, structured data and a logical page structure.
AI visibility
Frequently asked questions
Generative engine optimisation: shaping your content, profiles and mentions so that AI assistants such as ChatGPT, Gemini or Perplexity name your business in their answers and cite it as a source.
No. AI assistants choose sources based on content and trust. What helps: clear answers on your website, consistent details across all your profiles and mentions on sites these systems trust.
Closely: AI assistants with web search often draw on pages that also rank well on Google. GEO adds to that – with quotable statements, structured data and mentions beyond your own website.
The answers change with every model version. Once a quarter is a good rhythm – with the annual pack, the audit runs again automatically every four months.
Do AI assistants mention you?
Enter your website address – measuring AI visibility is included in every audit.