seora.one for Estate agents
Reach homeowners before they choose an agent
Buyers find properties on the portals – but the real business starts with the owners. They search for “sell my house”, “property valuation” or “estate agent reviews” and compare who really knows the local market. The website is where an agent can prove that local knowledge.
- Search terms used by owners
- Neighbourhood and advice pages
- Dead listings and redirects
- estate agent Reading sell my house
- free property valuation
- house prices Caversham
What a finding for Estate agents looks like
Every finding names the evidence on your website and what to do – exactly as it appears in your report.
Example with made-up values – your report names the findings for your website.
Estate agents
Where websites in this industry typically lose customers
Property pages disappear
After the sale, the listing is deleted – along with all its rankings and links. Often the properties only sit in an embedded portal widget anyway, which search engines don’t recognise as your page.
A valuation form without substance
A “Get your valuation now” button on its own convinces few people. Owners want to understand how a valuation works, what goes into the estimate and what a local agent can do better than an online calculator.
No local market information
Price trends, demand in individual neighbourhoods, typical time on the market: this is what owners search for, and AI assistants cite sources that provide it. If you don’t, only the portal statistics appear.
Interchangeable team pages
People selling their home put their trust in a person. Experience, qualifications, languages and focus for each agent are often missing – replaced by a group photo and general promises.
Estate agents
What the audit checks for you
Search terms used by owners
Which searches around selling, valuing and letting you’re found for in your area and where other agents are ahead.
Neighbourhood and advice pages
Whether your website shows local knowledge – with pages on neighbourhoods, market trends and selling questions that answer boxes and AI assistants can pick up.
Dead listings and redirects
Whether deleted property pages leave error pages behind and whether your properties exist as indexable pages of their own.
Portals, reviews and AI
How your agency is represented on portals and review sites and whether AI assistants name you when asked about estate agents in your town.
Platforms that matter in your industry
The audit checks whether your business can be found there and whether your name, address and services match everywhere – AI assistants rely heavily on exactly these sources.
- Rightmove
- Zoopla
- OnTheMarket
- Google Business Profile
- allAgents
- Propertymark member search
Suitable structured data
So that search engines and AI systems can read your details unambiguously:
- RealEstateAgent
- RealEstateListing
- Accommodation (Apartment, House)
- Person for individual agents
Energy information in property ads
In the EU, property ads in commercial media – including your website and portals – must state the energy performance indicator from the energy performance certificate where one exists; depending on the country, further details such as the energy rating are required. Many countries also require estate agents to be licensed, registered or members of a redress scheme and to state this on their website.
General information, not legal advice.
Estate agents
Frequently asked questions
By answering the questions of owners, not buyers: how a sale works, valuation, costs, timescales, special cases such as inheritance or separation. Add proof of your local knowledge – sold properties, neighbourhood information, feedback from sellers.
Yes, as references – without the exact address, but with the neighbourhood, property type and a sentence on how the sale went. That way they show experience exactly where the next owner wants to sell, and the page keeps its URL.
If you update it regularly, yes. No portal offers your own observations on prices and demand in your area in this form – owners and AI assistants alike read them as proof of market knowledge.
Other industries
How visible is your website?
Enter your website address – your report is usually ready within 24 hours, depending on load.