seora.one for Wedding and event suppliers
Booked for the big day – long before it comes
Couples and event organisers often plan well in advance and search very specifically: a barn venue for 120 guests, a photographer for an outdoor ceremony by a lake, a DJ who also plays swing. They compare photos, packages and prices, read reviews and ask AI assistants for recommendations in the area.
- Load time and image formats
- Search terms around occasions
- Wedding directories and reviews
- barn wedding venue Kent
- wedding photographer Canterbury prices
- wedding DJ London reviews
What a finding for Wedding and event suppliers looks like
Every finding names the evidence on your website and what to do – exactly as it appears in your report.
Example with made-up values – your report names the findings for your website.
Wedding and event suppliers
Where websites in this industry typically lose customers
A portfolio without context
Hundreds of photos, but no indication of where, at what kind of celebration or in what season they were taken. Anyone searching for “castle wedding photographer” or “winter wedding” won’t find the matching work.
Packages and prices kept secret
“Prices on request” puts off couples who want to narrow down their options first. A price range for typical packages saves both sides time.
Availability unclear
Whether a preferred date next summer is still free can only be found out after an email and a wait. A note on booked-up dates or an enquiry form with a date field filters in advance.
Galleries at full resolution
Photos straight from the camera make the website sluggish on a phone. Image-led suppliers in particular lose visitors here before the first gallery has loaded.
Wedding and event suppliers
What the audit checks for you
Load time and image formats
Whether large galleries slow the page down, images are delivered in suitable formats and sizes, and they have alt text.
Search terms around occasions
Which searches for venue type, style and region you’re found for – and which suppliers rank above you there.
Wedding directories and reviews
Whether you are listed on the directories where couples compare suppliers, and whether the details there are up to date.
In AI suggestions
Whether you come up in AI assistants’ suggestions when couples ask them about venues, photographers or caterers in the area.
Platforms that matter in your industry
The audit checks whether your business can be found there and whether your name, address and services match everywhere – AI assistants rely heavily on exactly these sources.
- Google Business Profile
- Hitched
- Bridebook
Suitable structured data
So that search engines and AI systems can read your details unambiguously:
- EventVenue
- ProfessionalService for photographers and DJs
- ImageGallery
- Offer for packages
Image rights and consent
If you show photos of weddings and celebrations on your website or social media, you generally need the consent of the people pictured – the couple and any recognisable guests. Under data protection law such as the GDPR, the safest option is a written agreement in the contract. The same applies to venues and caterers that publish photos of events.
General information, not legal advice.
Wedding and event suppliers
Frequently asked questions
Rather than one big gallery, create individual pages for each wedding or event, with the location, style and a few sentences about the day. That way, each page matches its own searches, and search engines can make sense of the images.
For many suppliers, yes, because couples compare there and AI assistants read the profiles too. But your own website remains the place where you show your style in full and receive enquiries directly.
Early – many couples start searching in autumn and winter for the following year. New references, prices and available dates should already be online by then.
Other industries
How visible is your website?
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