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seora.one for Online shops

Visitors who want to buy – without paying for every click

In e-commerce, search decides revenue: if you don’t show up for “women’s running shoes wide fit” or “espresso machine for beginners”, you pay for every visitor through ads. Then there are shoppers who ask AI assistants which product suits them – and which shop sells it.

  • Technology and indexing
  • Category and product content
  • Product data for search engines
Result usually in one to two minutes · no sign-up · measurement only
On Google
  • espresso machine for beginners
  • women’s running shoes wide fit
  • linen bedding king size
On ChatGPT & Co.
Which affordable espresso machine is a good choice for beginners?
Where can I buy sustainable baby clothes made from organic cotton online?
From an audit

What a finding for Online shops looks like

Every finding names the evidence on your website and what to do – exactly as it appears in your report.

Key findings
1Category page without text – other shops rank for linen bedding
High
Evidence
For “linen bedding king size” large retailers and comparison sites take the top spots; the shop’s category page is not among the first 20 results. It only shows a product grid without an introduction, and sizes appear only in the filter.
What needs to be done
Give the category a short introduction to material, care and common sizes, create a separate indexable subpage for the most searched sizes such as king size, and answer frequent questions at the bottom of the page.
Significance: Category pages in particular can rank for broader searches – without text, the shop gives away visitors who are ready to buy.

Example with made-up values – your report names the findings for your website.

Online shops

Where websites in this industry typically lose customers

  • Categories without text

    The category page shows nothing but a product grid. Yet this is the page that could rank for broad searches like “linen bedding” – with a short introduction, buying advice and answers to typical questions.

  • Manufacturer descriptions copied

    The same product description appears at many other retailers. Google then usually shows the best-known shop, and AI assistants have no reason to name yours in particular.

  • Filter pages flood the index

    Every combination of colour, size and sort order creates its own URL. Without control through canonical tags or robots rules, the search engine’s attention is spread across thousands of near-identical pages.

  • Sold-out products lead nowhere

    Discontinued items are deleted and leave error pages behind that links and rankings still point to. A redirect to the successor model or the category preserves that value.

Online shops

What the audit checks for you

  • Technology and indexing

    Whether filter, search and sort pages are properly controlled, canonical tags are correct and no important pages are blocked or duplicated.

  • Category and product content

    Whether categories have their own copy and product pages offer more than the manufacturer’s description.

  • Product data for search engines

    Whether products are marked up as structured data with price, availability and reviews, and whether the details are error-free.

  • Retailers in AI shopping advice

    Which retailers AI assistants recommend when giving shopping advice on your product range – and whether your shop is among them.

Platforms that matter in your industry

The audit checks whether your business can be found there and whether your name, address and services match everywhere – AI assistants rely heavily on exactly these sources.

  • Trustpilot
  • Feefo
  • Google Shopping
  • Amazon
  • eBay
  • Reviews.io

Suitable structured data

So that search engines and AI systems can read your details unambiguously:

  • OnlineStore
  • Product
  • Offer
  • BreadcrumbList
What’s special about your industry

Mandatory information and accessibility in online retail

Online shops selling to consumers must show, among other things, total prices including VAT, unit prices where applicable and delivery costs, inform customers about their right of withdrawal and provide full company details. Since June 2025, many shops selling to consumers in the EU must also be accessible under the European Accessibility Act; micro-enterprises are exempt.

General information, not legal advice.

View a sample report

This is what an audit for a business in your industry looks like – with sample data.

View a sample report

Online shops

Frequently asked questions

Yes – short and useful: which product suits which purpose, what to look out for, which sizes are available. Long filler text below the grid helps nobody – genuine buying advice, on the other hand, helps both shoppers and search engines.

Not all at once. Start with the products and categories that bring in, or could bring in, the most revenue; the audit shows which search terms you’re missing rankings for there.

Yes, it checks for typical barriers such as missing alt text, weak contrast, unlabelled form fields and keyboard navigation. It doesn’t replace a legal assessment under the European Accessibility Act.

Other industries

How visible is your website?

Enter your website address – your report is usually ready within 24 hours, depending on load.

Result usually in one to two minutes · no sign-up · measurement only