A quick word about cookies

Necessary cookies keep the site running. With your consent, we also use Google Analytics to measure which pages are visited and how often, and remember whether you arrived via a partner link. Privacy policy

Check for free

Last updated:

Example with sample dataThe company, competitors, domains (all ending in .example) and figures are made up. The report is built from the same components as yours – just shorter: the example checks 12 search terms, an ordered audit considerably more.
SEORA.ONE · EXAMPLE WITH SAMPLE DATA

Gartenbau Mustermann

gartenbau-mustermann.example · Landscaping and gardening · Musterstadt

Solid technology, but services and towns lack their own pages

Visibility out of 100 points

At a glance

room for improvement
59 out of 100 points

A usable foundation with noticeable gaps: a few targeted steps will make you much easier to find.

Compared with competitors: Of 12 search terms checked, you appear among the first ten results on Google for 5, Grünwerk Beispiel for 10. Your strongest competitor is therefore found more often than you.

The first three steps

  1. 1
    Search terms & topics
    Describe the three most important service pages in more detail
    Who:
    Copywriter or editorial team
    Effort:
    medium
    Impact:
    large
  2. 2
    Visibility in AI answers
    Answer frequent customer questions, including prices, on one page
    Who:
    Copywriter or editorial team
    Effort:
    low
    Impact:
    large
  3. 3
    Local visibility
    Write address and phone number the same way in every directory
    Who:
    Marketing, in-house or with an agency
    Effort:
    low
    Impact:
    noticeable

Summary

Your goals
More enquiriesMore calls
Solid technology, but services and towns lack their own pages

Gartenbau Mustermann is easy to find for its own name and “landscaper musterstadt”. There are no matching pages for individual services or the surrounding towns, and the business hardly appears in AI answers. Expanded service pages, an FAQ and consistent listings can change this within a few months.

1
The technology is solid – rebuilding the website is not necessary.
2
The biggest lever is dedicated pages for services and towns.
3
Clear answers about prices get the business into AI answers.

Chapters at a glance

Points out of 100, in chapter order

  • Technical SEO
    78
  • Content & on-page quality
    54
  • Search terms & search intent
    61
  • Competitor analysis
    58
  • GEO – visibility in AI answers
    32biggest lever
  • Local SEO
    70

Action areas

The 12 findings of this audit are grouped into 3 action areas. Each area states the problem, the evidence, the impact on your business and the solution. The corresponding actions are in the action plan.

1
Search terms & topics
Services and towns lack their own pages
Problem
Many searches name a service or a town for which there is no matching page.
Evidence
Paving 14th, turf 18th, and there is no page for the 12 surrounding towns.
Impact
High-value enquiries go to competitors.
Solution
First expand the three service pages, then create the town pages.
Contributes to: More enquiriesActions: M01, M07, M13From the chapters: Search terms & search intent, Content & on-page quality
2
Visibility in AI answers
AI assistants barely know the business
Problem
Short, unambiguous answers to typical questions are missing.
Evidence
Rarely named in the test questions, Grünwerk Beispiel far more often.
Impact
Anyone searching via an AI assistant is recommended other businesses.
Solution
Create an FAQ with prices and make the business details machine-readable.
Contributes to: More enquiriesActions: M02, M10From the chapters: GEO – visibility in AI answers
3
Local visibility
Build local trust
Problem
Inconsistent address details and few reviews weaken map search.
Evidence
Two directories with the old house number; 23 reviews against 71 for Grünwerk Beispiel.
Impact
In map search the competitors look more reliable.
Solution
Align listings, ask for a review after every job and keep the profile up to date.
Contributes to: More callsActions: M03, M06, M09From the chapters: Local SEO, Competitor analysis

Two chapters as an excerpt

Every chapter opens with a verdict, followed by key figures, a chart with its takeaway and the most important findings. The sample report has 6 chapters.

58

Competitor analysis

Grünwerk Beispiel ranks ahead of Gartenbau Mustermann in almost every search checked. The lead comes from more service and guide pages, not from better technology.

Top-3 placements (you : strongest competitor)
1 : 7
strongest competitor: Grünwerk Beispiel
Top-10 placements (you : strongest competitor)
5 : 10
strongest competitor: Grünwerk Beispiel
By estimated click share, your website is ranked 3 of 4 (3.2%); Grünwerk Beispiel leads with 14.4%.
Grünwerk Beispiel14.4%
Gartenpflege Exempel4.0%
Gartenbau Mustermann (you)3.2%
Landschaftsbau Mustersüd0.9%

Estimated share of clicks across all keywords checked Calculated from positions × typical click-through rate per position (industry average), weighted by search volume. An estimate for orientation, not measured clicks.

Key findings
1Grünwerk Beispiel covers twice as many services
Medium
Evidence
Grünwerk Beispiel has its own page for every service, plus guides on costs and maintenance.
What needs to be done
Create the missing service pages by – the three most important first.
Significance: The competitor is found for more search terms and looks more experienced.
2Fewer reviews than the competitors
Low
Evidence
The shows 23 reviews, Grünwerk Beispiel has 71.
What needs to be done
After every completed job, politely ask for a review – with a direct link.
Significance: When choosing on the map, many people decide by the number and recency of reviews.
32

GEO – visibility in AI answers

The business hardly appears in the answers of AI assistants. Clear, quotable answers on prices, process and service area are missing.

AI mentions

In 24 typical customer questions per assistant

ChatGPT2 out of 24
Gemini5 out of 24
Perplexity0 out of 24
Claude2 out of 24
Key findings
1Rarely named in AI answers
High
Evidence
For questions like “Which landscaping business in Musterstadt do you recommend?” the assistants mostly name Grünwerk Beispiel.
What needs to be done
Put frequent questions with short, unambiguous answers on the website and name the service area explicitly.
Significance: Anyone searching via an AI assistant learns nothing about Gartenbau Mustermann.
2No FAQ on prices and process
Medium
Evidence
No page says what a patio costs or how long paving work takes.
What needs to be done
Create an FAQ page with 10–15 questions and price ranges and mark it up as an FAQ.
Significance: AI assistants quote pages that answer such questions directly – there is nothing to quote here.

Action plan

14 actions

The first 90 days

The order of the short-term actions: prerequisites first, at most two actions per responsible role start in each phase, and the length of the bar follows the effort. A guide for your planning, not a schedule.

No.ActionWhoWeeks 1–2Weeks 3–6Weeks 7–12
M01Expand the paving, turf and fencing service pagesContent
M02Create an FAQ page with prices and processContent
M03Align address details in directoriesMarketing
M04Compress images and lazy-load themDevelopment
M05Write meta descriptions for 9 service pagesDevelopment
M06Ask for reviews after every jobManagement
short term
Fix errors and secure quick wins
  • Move onto the first results page within 2–4 months.
  • More mentions in AI answers and .
  • Better matching in map search.
medium term
Expand content and structure
  • Access to around 1,900 searches a month.
  • More trust among prospects.
  • More views and calls via map search.
long term
Build awareness and a lead over competitors
  • More weight with Google and AI assistants.
  • First contacts already at the planning stage.

Honest trade-offs: where the effort isn’t (yet) worth it

  • M11 Add internal links between services optional Longer visits to the website.
  • M14 Move the website to a new system not worth it right now Hardly any effect on visibility.
  • M01short termclearly worth it
    Expand the paving, turf and fencing service pages
    Add process, price range, photos and frequent questions; link them from the home page.
    Action area: Search terms & topics
    Impact
    high
    Effort
    medium · 10–16 hrs · Content
    Owner
    Content
    Expected impact
    Move onto the first results page within 2–4 months.
    KPI
    of the three search terms
  • M02short termclearly worth it
    Create an FAQ page with prices and processQuick win
    10–15 questions with short answers and price ranges, marked up as an FAQ.
    Action area: Visibility in AI answers
    Impact
    high
    Effort
    low · 3–5 hrs · Content
    Owner
    Content
    Expected impact
    More mentions in AI answers and .
    KPI
    Mentions in AI answers
  • M03short termclearly worth it
    Align address details in directoriesQuick win
    Correct two listings with the old house number and phone number.
    Action area: Local visibility
    Impact
    medium
    Effort
    low · 2–3 hrs · Marketing
    Owner
    Marketing
    Expected impact
    Better matching in map search.
    KPI
    Consistent listings
  • M04short termworth it
    Compress images and lazy-load themQuick win
    , no wider than 1,600 px, below the first screen.
    Action area: Load time
    Impact
    medium
    Effort
    low · 2–4 hrs · Development
    Owner
    Development
    Expected impact
    Around one second faster on phones.
    KPI
    Mobile loading time ()
  • M05short termworth it
    Write meta descriptions for 9 service pagesQuick win
    Service, town and benefit in no more than 155 characters.
    Action area: Titles & appearance in search results
    Impact
    medium
    Effort
    low · 2–3 hrs · Development
    Owner
    Development
    Expected impact
    More clicks at the same position.
    KPI
    in
  • M06short termworth it
    Ask for reviews after every jobQuick win
    Short message with a direct link to the profile, as a fixed step at handover.
    Action area: Local visibility
    Impact
    medium
    Effort
    low · 1–2 hrs · Management
    Owner
    Management
    Expected impact
    Goal: 50 reviews in six months.
    KPI
    Number of reviews
  • M07medium termclearly worth it
    Create pages for 12 towns in the service area
    Reference project, directions and services in demand per town – no copied text.
    Action area: Search terms & topics · after M01
    Impact
    high
    Effort
    medium · 12–20 hrs · Content
    Owner
    Content
    Expected impact
    Access to around 1,900 searches a month.
    KPI
    Searches naming a town
  • M08medium termworth it
    Describe reference projects with town, service and result
    Town, scope, duration and a customer quote per project.
    Action area: Trust & conversion
    Impact
    medium
    Effort
    medium · 6–10 hrs · Content
    Owner
    Content
    Expected impact
    More trust among prospects.
    KPI
    Enquiries via project pages
  • M09medium termworth it
    Update the business profile regularly with photos
    Two to three photos a month, captioned with town and service.
    Action area: Local visibility
    Impact
    medium
    Effort
    low · 2–4 hrs · Marketing
    Owner
    Marketing
    Expected impact
    More views and calls via map search.
    KPI
    Profile views
  • M10medium termworth it
    Add structured data for the business and its services
    LocalBusiness with service area, plus Service for every service.
    Action area: Visibility in AI answers · after M02
    Impact
    medium
    Effort
    medium · 4–8 hrs · Development
    Owner
    Development
    Expected impact
    Better classification by Google and AI assistants.
    KPI
    Detected
  • M11medium termoptional
    Add internal links between services
    Link two matching services at the end of every service page.
    Action area: Site structure & internal links
    Impact
    low
    Effort
    low · 2–4 hrs · Development
    Owner
    Development
    Expected impact
    Longer visits to the website.
    KPI
    Page views per visit

    Longer visits to the website.

  • M12long termworth it
    Build mentions in regional media and associations
    Memberships, expert articles and club sponsorship with a link to the website.
    Action area: Brand, profiles & mentions
    Impact
    high
    Effort
    high · 20–40 hrs · Marketing
    Owner
    Marketing
    Expected impact
    More weight with Google and AI assistants.
    KPI
  • M13long termworth it
    Write guides on costs and maintenance
    Patios and garden design, with photos from your own projects.
    Action area: Search terms & topics
    Impact
    medium
    Effort
    medium · 8–14 hrs · Content
    Owner
    Content
    Expected impact
    First contacts already at the planning stage.
    KPI
    Visits via the guides
  • M14long termnot worth it right now
    Move the website to a new system
    A rebuild solves none of the main problems – the technology is solid.
    Action area: Site structure & internal links
    Impact
    low
    Effort
    high · 24–40 hrs · Development
    Owner
    Development
    Expected impact
    Hardly any effect on visibility.
    KPI
    –

    Hardly any effect on visibility.

Excerpt from the data appendix

Every report comes with an Excel file listing all findings, affected pages, search terms, competitors and measures. Here are the first rows of two sheets – you can download the example’s complete file.

Sheet “Findings” · 5 of 12 rows
IDChapterPriorityFinding
technical:1Technical SEOMedium14 pages load images over 500 KB
technical:2Technical SEOLow9 pages without their own description in search results
content:1Content & on-page qualityHighNo pages for the 12 towns in the service area
content:2Content & on-page qualityMediumReference projects without town, service and result
keywords:1Search terms & search intentHighServices only rank on page 2
Sheet “Search terms” · 5 of 12 rows
SourceSearch termOwn positionOwn URL
Web searchlandscaper musterstadt2https://gartenbau-mustermann.example/
Web searchlandscaping and gardening musterstadt4https://gartenbau-mustermann.example/
Web searchpaving contractor musterstadt14https://gartenbau-mustermann.example/
Web searchgarden maintenance musterstadt6https://gartenbau-mustermann.example/
Web searchpatio installation cost

PDF excerpt

This is what the report looks like as a PDF: cover, “At a glance”, action areas, one chapter and the action plan – from the same print version your PDF is made from.

View print version (opens in a new tab)

Presentation (excerpt) – with the add-on

Sample data
  • SLIDE 1 / 26seora.onegartenbau-mustermann.example
  • SLIDE 4 / 26The 3 biggest levers
    1. Describe the three most important service pages in more detail
    2. Answer frequent customer questions, including prices, on one page
    3. Write address and phone number the same way in every directory
  • SLIDE 9 / 26AI visibilityChatGPTGeminiPerplexityClaude

The presentation is not part of every audit but of the add-on “Analysis video & PowerPoint” (€29), which you add when ordering. Every slide comes with speaker notes.

Example: Steuerkanzlei MusterfrauExample: Musterladen OutdoorMore for Garden and landscaping businesses

Want a report like this for your website?

€99 one-off · report in your account, notice by email

Result usually in one to two minutes · no sign-up · measurement only