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Example with sample dataThe company, competitors, domains (all ending in .example) and figures are made up. The report is built from the same components as yours – just shorter: the example checks 12 search terms, an ordered audit considerably more.
SEORA.ONE · EXAMPLE WITH SAMPLE DATA

Steuerkanzlei Musterfrau

kanzlei-musterfrau.example · Tax advice · Musterstadt

Strong technically and locally – answers to client questions are missing

Visibility out of 100 points

At a glance

room for improvement
70 out of 100 points

A usable foundation with noticeable gaps: a few targeted steps will make you much easier to find.

Compared with competitors: Of 12 search terms checked, you appear among the first ten results on Google for 7, Exempel & Partner for 12. Your strongest competitor is therefore found more often than you.

The first three steps

  1. 1
    Visibility in AI answers
    Answer clients’ eight most frequent questions on the website
    Who:
    Copywriter or editorial team
    Effort:
    medium
    Impact:
    large
  2. 2
    Content & search intent
    Give every important service its own page
    Who:
    Web agency or developer
    Effort:
    low
    Impact:
    noticeable
  3. 3
    Trust & conversion
    State the opening hours the same way everywhere
    Who:
    Marketing, in-house or with an agency
    Effort:
    low
    Impact:
    noticeable

Summary

Your goals
More enquiriesMore bookings / appointments
Strong technically and locally – answers to client questions are missing

The firm ranks near the top for local searches and has a well-maintained profile with good reviews. But anyone researching costs or specialist topics in advance finds other firms – on Google and in AI answers alike. The biggest lever is clear answers to the most frequent questions.

1
For local searches the firm is among the best.
2
Cost questions and specialist topics bring 4,200 searches a month – with no result for the firm.
3
An FAQ on eight core questions is the fastest way into AI answers.

Chapters at a glance

Points out of 100, in chapter order

  • Technical SEO
    84
  • Content & on-page quality
    69
  • Search terms & search intent
    73
  • Competitor analysis
    70
  • GEO – visibility in AI answers
    41biggest lever
  • Local SEO
    77

Action areas

The 12 findings of this audit are grouped into 3 action areas. Each area states the problem, the evidence, the impact on your business and the solution. The corresponding actions are in the action plan.

1
Visibility in AI answers
AI assistants recommend other firms
Problem
Clear answers and unambiguous details about the firm are missing.
Evidence
For recommendation questions the assistants mostly name Exempel & Partner.
Impact
Anyone searching via an AI assistant doesn’t get to the firm.
Solution
An FAQ on eight core questions and about the firm.
Contributes to: More enquiriesActions: M01, M10From the chapters: GEO – visibility in AI answers, Content & on-page quality
2
Content & search intent
Cost questions and specialist topics go unanswered
Problem
The website hardly answers what clients want to know in advance.
Evidence
For “how much does a tax return cost” and “property tax appeal” not among the top 20.
Impact
4,200 searches a month go to portals and competitors.
Solution
Dedicated service pages, a guide on costs and deadlines and pages on digital collaboration.
Contributes to: More enquiriesActions: M02, M07, M08, M12From the chapters: Search terms & search intent, Competitor analysis, Technical SEO
3
Trust & conversion
Make trust visible
Problem
Advisor profiles without areas of focus and outdated opening hours on one portal.
Evidence
5 profiles without specialisms, one portal with old office hours.
Impact
Prospects hesitate to get in touch.
Solution
Complete the profiles, align listings and make the initial consultation bookable online.
Contributes to: More bookings / appointmentsActions: M03, M05, M11From the chapters: Content & on-page quality, Local SEO

Two chapters as an excerpt

Every chapter opens with a verdict, followed by key figures, a chart with its takeaway and the most important findings. The sample report has 6 chapters.

70

Competitor analysis

Exempel & Partner leads on services and guides. For local searches the firm is right up there.

Top-3 placements (you : strongest competitor)
3 : 7
strongest competitor: Steuerbüro Beispielmann
Top-10 placements (you : strongest competitor)
7 : 12
strongest competitor: Exempel & Partner
By estimated click share, your website is ranked 3 of 5 (5.0%); Exempel & Partner leads with 11.1%.
Exempel & Partner11.1%
Steuerbüro Beispielmann10.9%
Steuerkanzlei Musterfrau (you)5.0%
Beratungshaus Muster1.5%
Kanzlei Beispielweg0.7%

Estimated share of clicks across all keywords checked Calculated from positions × typical click-through rate per position (industry average), weighted by search volume. An estimate for orientation, not measured clicks.

Key findings
1Exempel & Partner with an extensive guide
Medium
Evidence
The competitor answers more than 40 questions in its own guide section.
What needs to be done
Start a guide of your own with the eight most important questions.
Significance: It is found for cost questions and specialist topics and quoted by AI assistants.
2No page for business start-ups
Low
Evidence
Three competitors have dedicated pages for founders.
What needs to be done
Create a page for start-ups with services and process.
Significance: A target group with long-term advisory needs is not addressed.
41

GEO – visibility in AI answers

ChatGPT hardly names the firm, Gemini somewhat more often. Quotable answers and clear details about the firm are missing.

AI mentions

In 24 typical customer questions per assistant

ChatGPT2 out of 24
Gemini7 out of 24
Perplexity5 out of 24
Claude5 out of 24
Key findings
1Rarely named for recommendation questions
High
Evidence
For “Which tax advisor in Musterstadt is good for the self-employed?” the assistants mostly name Exempel & Partner.
What needs to be done
State areas of focus and target groups clearly on the website and answer frequent questions directly.
Significance: Anyone searching via an AI assistant learns nothing about the firm.
2No structured details about the firm
Medium
Evidence
The website contains no of type AccountingService or LocalBusiness.
What needs to be done
Add structured data with services, location and opening hours.
Significance: Assistants and search engines classify services and location less well.

Action plan

14 actions

The first 90 days

The order of the short-term actions: prerequisites first, at most two actions per responsible role start in each phase, and the length of the bar follows the effort. A guide for your planning, not a schedule.

No.ActionWhoWeeks 1–2Weeks 3–6Weeks 7–12
M01Create FAQ pages on 8 core questionsContent
M02Dedicated pages for the five most important servicesDevelopment
M03Align opening hours on all portalsMarketing
M04Replace duplicate page titlesDevelopment
M05Add areas of focus to advisor profilesManagement
M06Reply to reviewsMarketing
short term
Fix errors and secure quick wins
  • More mentions for recommendation questions.
  • Results for searches on individual services.
  • Reliable details in maps and portals.
medium term
Expand content and structure
  • Access to around 4,200 searches a month.
  • Move onto the first results page.
  • New clients with a long relationship.
long term
Build awareness and a lead over competitors
  • A lead on cost and specialist questions.
  • More weight with Google and AI assistants.

Honest trade-offs: where the effort isn’t (yet) worth it

  • M11 Make the initial consultation bookable online optional Fewer hurdles on the way to the first appointment.
  • M14 Paid ads for all services not worth it right now High cost for little additional benefit.
  • M01short termclearly worth it
    Create FAQ pages on 8 core questions
    Short answers with a sample calculation, marked up as an FAQ.
    Action area: Visibility in AI answers
    Impact
    high
    Effort
    medium · 10–16 hrs · Content
    Owner
    Content
    Expected impact
    More mentions for recommendation questions.
    KPI
    Mentions in AI answers
  • M02short termclearly worth it
    Dedicated pages for the five most important servicesQuick win
    Payroll, bookkeeping, annual accounts, start-ups and inheritance – one page each.
    Action area: Content & search intent
    Impact
    medium
    Effort
    low · 2–4 hrs · Development
    Owner
    Development
    Expected impact
    Results for searches on individual services.
    KPI
    per service
  • M03short termclearly worth it
    Align opening hours on all portalsQuick win
    Correct the outdated listing and check quarterly.
    Action area: Trust & conversion
    Impact
    medium
    Effort
    low · 1–2 hrs · Marketing
    Owner
    Marketing
    Expected impact
    Reliable details in maps and portals.
    KPI
    Consistent listings
  • M04short termworth it
    Replace duplicate page titlesQuick win
    Rewrite seven titles with service and town.
    Action area: Titles & appearance in search results
    Impact
    medium
    Effort
    low · 2–3 hrs · Development
    Owner
    Development
    Expected impact
    More clicks at the same position.
    KPI
    in
  • M05short termworth it
    Add areas of focus to advisor profilesQuick win
    Specialisms, industries and experience, plus a photo and direct contact.
    Action area: Trust & conversion
    Impact
    medium
    Effort
    low · 2–4 hrs · Management
    Owner
    Management
    Expected impact
    Prospects find the right person faster.
    KPI
    Profile views
  • M06short termworth it
    Reply to reviews
    Clear responsibility, reply within a week.
    Action area: Local visibility
    Impact
    low
    Effort
    low · 1–2 hrs · Marketing
    Owner
    Marketing
    Expected impact
    More trust in the profile.
    KPI
    Answered reviews
  • M07medium termclearly worth it
    Build a guide on costs and deadlines
    Fee ranges, property tax and deadlines – one article each with examples.
    Action area: Content & search intent · after M01
    Impact
    high
    Effort
    medium · 14–22 hrs · Content
    Owner
    Content
    Expected impact
    Access to around 4,200 searches a month.
    KPI
    Visits via the guide
  • M08medium termworth it
    Pages on bookkeeping and digital collaboration
    Process, tools, data protection and costs.
    Action area: Content & search intent
    Impact
    medium
    Effort
    medium · 8–12 hrs · Content
    Owner
    Content
    Expected impact
    Move onto the first results page.
    KPI
    of the two search terms
  • M09medium termworth it
    Create a page for business start-ups
    Services, process and the initial consultation.
    Action area: Trust & conversion
    Impact
    medium
    Effort
    low · 3–5 hrs · Management
    Owner
    Management
    Expected impact
    New clients with a long relationship.
    KPI
    Enquiries from start-ups
  • M10medium termworth it
    Add structured data about the firm
    AccountingService with services, location and opening hours.
    Action area: Visibility in AI answers
    Impact
    medium
    Effort
    medium · 6–10 hrs · Marketing
    Owner
    Marketing
    Expected impact
    Better classification by Google and AI assistants.
    KPI
    Detected
  • M11medium termoptional
    Make the initial consultation bookable online
    Booking button on the contact page and the service pages.
    Action area: Trust & conversion
    Impact
    low
    Effort
    low · 1–2 hrs · Development
    Owner
    Development
    Expected impact
    Fewer hurdles on the way to the first appointment.
    KPI
    Booked initial consultations

    Fewer hurdles on the way to the first appointment.

  • M12long termworth it
    Expand the guide to 40 questions
    Two new questions a month, chosen by .
    Action area: Content & search intent · after M07
    Impact
    high
    Effort
    high · 30–50 hrs · Content
    Owner
    Content
    Expected impact
    A lead on cost and specialist questions.
    KPI
    Search terms in the top 10
  • M13long termworth it
    Expert articles in regional media
    Chamber, business associations and local press.
    Action area: Brand, profiles & mentions
    Impact
    medium
    Effort
    medium · 10–20 hrs · Marketing
    Owner
    Marketing
    Expected impact
    More weight with Google and AI assistants.
    KPI
  • M14long termnot worth it right now
    Paid ads for all services
    High while already perform well.
    Action area: Competition & market
    Impact
    low
    Effort
    high · 20–30 hrs · Marketing
    Owner
    Marketing
    Expected impact
    High cost for little additional benefit.
    KPI
    –

    High cost for little additional benefit.

Excerpt from the data appendix

Every report comes with an Excel file listing all findings, affected pages, search terms, competitors and measures. Here are the first rows of two sheets – you can download the example’s complete file.

Sheet “Findings” · 5 of 12 rows
IDChapterPriorityFinding
technical:1Technical SEOMediumServices only as a list on one page
technical:2Technical SEOLow7 pages with a duplicate title
content:1Content & on-page qualityHighNo answers to typical client questions
content:2Content & on-page qualityMediumAdvisor profiles without areas of focus
keywords:1Search terms & search intentMediumSpecialist topics only rank on page 2
Sheet “Search terms” · 5 of 12 rows
SourceSearch termOwn positionOwn URL
Web searchtax advisor musterstadt3https://kanzlei-musterfrau.example/
Web searchtax advice musterstadt2https://kanzlei-musterfrau.example/
Web searchaccounting firm musterstadt1https://kanzlei-musterfrau.example/
Web searchpayroll services musterstadt5https://kanzlei-musterfrau.example/
Web searchhow much does a tax return cost

PDF excerpt

This is what the report looks like as a PDF: cover, “At a glance”, action areas, one chapter and the action plan – from the same print version your PDF is made from.

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Presentation (excerpt) – with the add-on

Sample data
  • SLIDE 1 / 26seora.onekanzlei-musterfrau.example
  • SLIDE 4 / 26The 3 biggest levers
    1. Answer clients’ eight most frequent questions on the website
    2. Give every important service its own page
    3. State the opening hours the same way everywhere
  • SLIDE 9 / 26AI visibilityChatGPTGeminiPerplexityClaude

The presentation is not part of every audit but of the add-on “Analysis video & PowerPoint” (€29), which you add when ordering. Every slide comes with speaker notes.

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