seora.one for Law firms
Get found when someone needs legal advice
Anyone looking for a lawyer usually has an urgent problem: a dismissal, a fine, a separation. The search is specific and pressing – “dismissed what to do” rather than “lawyer”. Firms that present each area of law clearly and separately are more likely to be found and more likely to get the call.
- Pages per area of law
- Legal questions in answer boxes
- Presence in legal directories
- employment solicitor Cardiff
- solicitor initial consultation cost
- uncontested divorce solicitor online
What a finding for Law firms looks like
Every finding names the evidence on your website and what to do – exactly as it appears in your report.
Example with made-up values – your report names the findings for your website.
Law firms
Where websites in this industry typically lose customers
All areas of law in one list
Family law, housing law and criminal law are listed one below the other on a single page. There is then no matching page for any individual search – and people seeking advice can’t tell whether the firm really handles their issue.
Written for lawyers
Texts full of statute references don’t answer the question clients actually have: what happens now, which deadline applies, what will it cost? AI assistants prefer sources that explain this clearly.
Cost of a first consultation unclear
Whether the first meeting costs anything and how fees are charged is one of the most common questions. If the answer is missing, the prospect is more likely to call a firm that gives it.
Lawyer profiles without substance
A photo and a name aren’t enough. Specialist accreditations, languages, areas of focus and career history for each lawyer help people decide and make the firm clearly identifiable for search engines.
Law firms
What the audit checks for you
Pages per area of law
Whether each area of law has its own page that matches typical searches – and which firms in your city rank above you for it.
Legal questions in answer boxes
Which legal questions Google answers directly in answer boxes and whether your pages give their own clear answer.
Presence in legal directories
Whether your firm is listed on the directories that people seeking advice and AI assistants rely on, and whether the details there are correct.
Structured firm data
Whether the firm, its lawyers, areas of law and offices are marked up as structured data so that search engines can link them correctly.
Platforms that matter in your industry
The audit checks whether your business can be found there and whether your name, address and services match everywhere – AI assistants rely heavily on exactly these sources.
- Google Business Profile
- Law Society Find a Solicitor
- Chambers and Partners
- The Legal 500
- ReviewSolicitors
Suitable structured data
So that search engines and AI systems can read your details unambiguously:
- LegalService
- Attorney
- Person with knowsAbout
- FAQPage
Professional rules: advertise factually
Regulators of the legal profession generally allow advertising as long as it is accurate, not misleading and does not put undue pressure on people. Specialist titles and accreditations may only be used if they have actually been awarded. Your website should also state your regulator and the professional details your rules require – check your regulator’s code of conduct.
General information, not legal advice.
Law firms
Frequently asked questions
Every one in which you want to win clients, yes. A page that explains an area of law with typical cases, deadlines and process matches the specific searches of people seeking advice – a combined list matches none of them.
For people without a recommendation, they’re often the first proof of trustworthiness. AI assistants also use such directories as a source when they name firms – so incomplete or outdated profiles do double damage.
General information on legal questions is common and usually counts as factual information about your work. It demonstrates expertise and is exactly what Google and AI assistants draw on for their answers.
Other industries
How visible is your website?
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