seora.one for Restaurants and cafés
Guests who find you online – and then actually come
Guests decide on the spur of the moment, mostly on their phones: “Italian near me”, “Sunday breakfast”, “restaurant with a terrace”. They look at photos, reviews and the menu – and they’re gone if the menu is an unreadable PDF or the opening hours are wrong. For birthdays or office parties, they plan further ahead and also ask ChatGPT for recommendations.
- Google Maps and business profile
- A readable menu
- Consistent details everywhere
- vegetarian restaurant York
- Sunday breakfast near me
- Christmas party restaurant for 30 people
What a finding for Restaurants and cafés looks like
Every finding names the evidence on your website and what to do – exactly as it appears in your report.
Example with made-up values – your report names the findings for your website.
Restaurants and cafés
Where websites in this industry typically lose customers
Menu as a PDF or photo
A photographed menu or a large PDF is tedious on a phone and barely readable for search engines. Anyone searching for “steak” or “vegan bowl” then won’t find your dishes.
Opening hours contradict each other
Your website, Google profile and Instagram give different closing days. Guests find the door locked, and AI assistants pass on the wrong times.
Booking by phone only
Anyone who wants a table for Saturday at eleven at night needs a way to book without calling. If there isn’t one, they book where they can do it online.
Occasions without a page of their own
Christmas parties, birthdays, catering or business lunches are searched for specifically. A single sentence on the home page isn’t enough to be found for them.
Restaurants and cafés
What the audit checks for you
Google Maps and business profile
Where your restaurant ranks in map search for its cuisine and neighbourhood, whether opening hours, menu link and photos are up to date – and who ranks above you.
A readable menu
Whether your menu appears as text on the website, is easy to read on a phone and is marked up as structured data.
Consistent details everywhere
Whether name, address, phone number and opening hours match across your website, review platforms and directories.
Suggestions from AI assistants
Which places AI assistants suggest when someone in your city asks about your cuisine or an occasion – and whether yours is among them.
Platforms that matter in your industry
The audit checks whether your business can be found there and whether your name, address and services match everywhere – AI assistants rely heavily on exactly these sources.
- Google Business Profile
- TripAdvisor
- TheFork
- OpenTable
- Yelp
- Deliveroo
Suitable structured data
So that search engines and AI systems can read your details unambiguously:
- Restaurant
- CafeOrCoffeeShop
- BarOrPub
- Menu with MenuItem
Price information and allergens
In the EU and the UK, prices for consumers are shown as final prices including VAT, and guests must be able to find out about the 14 major allergens. An online menu is not mandatory – but if you have one, it should be up to date and show the same prices as the menu in your restaurant.
General information, not legal advice.
Restaurants and cafés
Frequently asked questions
As text – with a PDF to download as well, if you like. Only text is easy to read on a phone, is read by Google and can be marked up as a structured menu.
For many guests, it’s the first and often the only point of contact before a visit: photos, reviews, opening hours, directions. It deserves the same care as your website and should match it.
Not directly. But AI assistants rely on your website, review platforms, city magazines and travel guides – the more clearly your cuisine, special features and occasions are described there, the better an assistant can place your restaurant.
Other industries
How visible is your website?
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