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seora.one for Medical practices

Patients find your practice – and the answers they need

Patients usually look for a practice for one of three reasons: they’re new to the area, they need a specialist with appointments available, or they’re looking for a particular service such as travel vaccinations. Whether the practice is taking on new patients, when walk-in hours are and how to get an appointment should be clear from the website at once – otherwise the phone rings with exactly these questions.

  • Local search by specialty
  • Doctor directories and listings
  • Readability and accessibility
Result usually in one to two minutes · no sign-up · measurement only
On Google
  • GP accepting new patients Nottingham
  • dermatologist appointment at short notice
  • travel vaccinations GP cost
On ChatGPT & Co.
Which GP practice in Nottingham is still accepting new patients?
What does a general health check include, and do I have to pay for it?
From an audit

What a finding for Medical practices looks like

Every finding names the evidence on your website and what to do – exactly as it appears in your report.

Key findings
1Opening hours only as an image – Google and AI assistants cannot read them
High
Evidence
Opening hours, holidays and cover arrangements are shown on the home page as a graphic without text. Asked “Which GP in Nottingham is open today?”, ChatGPT names three other practices whose hours can be read.
What needs to be done
Put the opening hours on the website as text with structured data (openingHoursSpecification), add holidays and cover as a separate notice and keep the same hours in your business profile.
Significance: Patients call to ask for the hours or choose a practice whose hours they can see straight away.

Example with made-up values – your report names the findings for your website.

Medical practices

Where websites in this industry typically lose customers

  • Opening hours as an image or PDF

    Opening hours, holidays and cover arrangements appear in a graphic or a notice-board PDF. Search engines can’t read them, and on a phone you have to zoom in.

  • Nothing on accepting new patients

    Whether the practice is taking on new patients is the first question for many people. If the answer is missing, all that’s left is a phone call – or moving on to the next practice in the results.

  • Services as a list of keywords

    “Ultrasound, ECG, vaccinations” says little. A short explanation for each service – what it’s for, who it’s for, whether it’s covered or private – answers the questions patients ask Google.

  • Online booking hard to find

    The booking link is buried deep in the menu or missing from the home page. Patients may find the practice profile on a booking platform, but not the way there from the website.

Medical practices

What the audit checks for you

  • Local search by specialty

    Where your practice ranks in Google Maps for your specialty and your part of town, and how complete your business profile is.

  • Doctor directories and listings

    Whether your practice is listed on the important directories with the same opening hours, addresses and specialties as on your website.

  • Readability and accessibility

    Whether font size, contrast and navigation also work for older or visually impaired patients – a large share of patients at many practices.

  • What AI assistants say

    Whether AI assistants name your practice when asked about your specialty in the area, and whether they reproduce opening hours and services correctly.

Platforms that matter in your industry

The audit checks whether your business can be found there and whether your name, address and services match everywhere – AI assistants rely heavily on exactly these sources.

  • Google Business Profile
  • NHS Find a GP
  • Doctify
  • Top Doctors
  • Doctolib

Suitable structured data

So that search engines and AI systems can read your details unambiguously:

  • Physician
  • MedicalClinic for group practices
  • OpeningHoursSpecification
What’s special about your industry

Rules on advertising in healthcare

Doctors may provide factual information about their services. Regulators and professional bodies restrict advertising in healthcare – in particular misleading claims, promises of a cure and promotional exaggeration. Service pages should therefore explain rather than promise – which is also the form that search engines and AI assistants make best use of.

General information, not legal advice.

Medical practices

Frequently asked questions

Often it’s not about more patients but about the right patients and fewer calls. Answering questions on opening hours, new patients and private services clearly takes pressure off the practice team and gets you found for specific services.

It doesn’t replace your own website. These platforms mainly show appointments and reviews; detailed information on services, team and areas of focus can only be found with you – by patients and AI assistants alike – and both should match.

Services such as travel vaccinations or additional screening are searched for specifically, often with a question about the price. A factual page per service with the process and a note on fees matches these searches and stays within your professional rules.

Other industries

How visible is your website?

Enter your website address – your report is usually ready within 24 hours, depending on load.

Result usually in one to two minutes · no sign-up · measurement only