seora.one for Tradespeople
More jobs from your area – on Google and in AI answers
Anyone looking for a tradesperson usually needs someone nearby, and fast – often in an emergency. What matters then is who comes out on top for “boiler not working” or “electrician near me”, who has good reviews and whether the website shows at a glance on a phone that the business covers that area.
- Local visibility
- Service pages
- Mobile and load time
- emergency plumber Leeds
- bathroom refit cost per m²
- electrician near me
What a finding for Tradespeople looks like
Every finding names the evidence on your website and what to do – exactly as it appears in your report.
Example with made-up values – your report names the findings for your website.
Tradespeople
Where websites in this industry typically lose customers
No page per service
Bathroom refits, boiler servicing and emergency call-outs all sit on one “Services” page. Google and AI assistants then can’t find a page that describes exactly the service someone is looking for.
Unclear service area
Nowhere does it say whether the business also covers the next town – customers leave, and AI assistants prefer to recommend a business with a clearly stated location.
Emergency service hard to spot
Weekend availability, call-out charges and the phone number belong right at the top – on a phone they’re often hidden below images.
Project photos without text
Before-and-after photos without a description tell search engines nothing. One sentence on the location, the job and how long it took turns them into evidence that can be cited.
Tradespeople
What the audit checks for you
Local visibility
Where you rank in Google Maps and local search across your service area – and who ranks above you.
Service pages
Whether every important service has its own well-written page that matches typical searches.
Mobile and load time
Whether your phone number and contact details are instantly within reach on a phone and the page loads quickly.
AI recommendations
Whether ChatGPT & Co. name your business when customers ask for a tradesperson in your area.
Platforms that matter in your industry
The audit checks whether your business can be found there and whether your name, address and services match everywhere – AI assistants rely heavily on exactly these sources.
- Google Business Profile
- Checkatrade
- MyBuilder
- Yell
- TrustATrader
Suitable structured data
So that search engines and AI systems can read your details unambiguously:
- Plumber
- HVACBusiness
- Electrician
- LocalBusiness with areaServed
Qualifications and registrations on your website
Many trades require registrations, licences or scheme memberships – for gas or electrical work, for example. Stating them clearly, with registration numbers where they exist, builds trust and gives customers and AI assistants something concrete to go on. Check which registrations apply to your trade and country.
General information, not legal advice.
Tradespeople
Frequently asked questions
Yes, especially locally. If you rank near the top of Google Maps in your service area, you get enquiries without paying for ads – often a few good service pages and a well-maintained business profile are enough.
Very important: they help determine the order in Google Maps, and AI assistants prefer to name businesses that are well reviewed on several platforms.
Emergency searches are urgent and local. A page of its own with your service area, availability and phone number right at the top matches exactly these searches – and on a phone, people call straight from it.
Other industries
How visible is your website?
Enter your website address – your report is usually ready within 24 hours, depending on load.